Construction machinery
Case of company website promotion
Description
- Age of the site: 2 years
- SEO duration: 6 months
- Main problem: low positions
Task
- Bringing the site to the top 10 positions
- Increase in the number of leads
- Targeted conversions to the site
Introductions
The project went for SEO promotion after creation and release for production.
Having analyzed the site. It can be concluded that the project requires a starting basic optimization
- The meta tags are not optimized.
- Under Yandex filter “Over-optimization”.
- Semantics are not collected.
- No semantic markup and correct tags.
- Work with the content was carried out once, when filling with content.
Work performed
- Expansion of the structure of the site.
- Creating a semantic core.
- Clustering of queries and their distribution to sections of the site.
- Optimized meta tags for current requirements of search engines.
Expansion of semantics through the addition of new services, section “News”, “Articles” and “Question-Answer. - Increasing the number of low-frequency queries.
- Used them to write informational articles, which can answer the problems of visitors to the site.
- Filling the content.
- Tasks to copywriters to write SEO-optimized texts on the pages to be promoted. To get rid of the filter “Prespam” the following measures: reduce the number of occurrences of key words, add a price tag in each text, re-structure the texts by making them more simple.
- We filled the “Question-Answer” with low-frequency queries. Each answer the copywriter wrote according to the requirements: uniqueness in Advego Plagiatus – 90%+ and the number of characters without spaces – 600.
- Every week 2 texts were added to the “Articles” section, covering popular topics from the field.
- Each material was with audio-visual content. This measure helped to increase the time users spent on the site.
Tech Seo
Setting up robots.txt file, updating sitemap.xml. Elimination of duplicates (wordpress) and broken links.
Switching to HTTPS protocol, increasing site load speed, adding contacts to the header, “Order a call” option, chat to the site
Result
